{"id":665,"date":"2021-05-13T03:27:24","date_gmt":"2021-05-13T03:27:24","guid":{"rendered":"http:\/\/testinghouse.com.mx\/?page_id=665"},"modified":"2025-05-01T01:20:41","modified_gmt":"2025-05-01T01:20:41","slug":"company-cases","status":"publish","type":"page","link":"https:\/\/testingh.com\/?page_id=665","title":{"rendered":"Company cases"},"content":{"rendered":"<div class=\"brz-root__container brz-reset-all brz\">\n<section id=\"_viuopjfxmhhxwwytkvigbwmlnzxrtzwhwswv\" class=\"brz-section brz-css-euWC5\">\n<div class=\"brz-section__content brz-section--boxed brz-css-ikZkY brz-css-rbQjF\" data-brz-custom-id=\"chhlbijbdvsdlangiuyclshpzkcwwjeixwrr\">\n<div class=\"brz-bg\">\n<div class=\"brz-bg-image\"><\/div>\n<div class=\"brz-bg-color\"><\/div>\n<\/div>\n<div class=\"brz-container brz-css-ae4sZ\">\n<div class=\"brz-row__container brz-css-cLE40\" data-brz-custom-id=\"pfhlsgbmhggblcwmpxdeavzrwfvqkswzhzxk\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-row brz-css-zxPzz\">\n<div class=\"brz-columns brz-css-j_6YC brz-css-c0Puy\" data-brz-custom-id=\"ydqxxoosowlfiyuavisjsdawcmqwfkuzjyyu\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-column__items brz-css-w_QyC\">\n<div id=\"\" class=\"brz-css-yDb0O brz-css-mCc4v brz-wrapper\">\n<div class=\"brz-image brz-css-qLIFd\" data-brz-custom-id=\"yikknjpdcrwxlatirdyttsbiqywccabdmvbx\"><img decoding=\"async\" class=\"brz-img\" src=\"https:\/\/testingh.com\/wp-content\/uploads\/brizy\/imgs\/TESTING-3D-METALICO-SIN-FONDO-PNG-314x196x26x0x263x196x1624587560.png\" alt=\"\" loading=\"lazy\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"brz-columns brz-css-j_6YC brz-css-rtUPN\" data-brz-custom-id=\"yhlirmcssonousbflgjncxgbfwqrkkqvmgts\">\n<div class=\"brz-bg\"><\/div>\n<div class=\"brz-column__items brz-css-w_QyC\">\n<div id=\"\" class=\"brz-css-yDb0O brz-css-jhScc brz-css-ugBbw brz-wrapper\">\n<div class=\"brz-spacer brz-css-oEyxL brz-css-hBeMo\"><\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-yDb0O brz-wrapper\">\n<div class=\"brz-menu-simple brz-css-k7ZIm brz-css-t36e7\">\n<div class=\"brz-menu-simple__toggle brz-menu-simple__toggle--mobile\"><label class=\"brz-menu-simple__icon\" for=\"brz-menu-simple__btn-qkckb\"><span class=\"brz-menu-simple__icon--bars\"><\/span><\/label><\/p>\n<div style=\"min-height:20px\"><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<section id=\"_bbhonsguzzaigjksicyizjagudasndjhmcyl\" class=\"brz-section brz-css-euWC5\">\n<div class=\"brz-section__content brz-section--boxed brz-css-ikZkY\" data-brz-custom-id=\"pxejpsvvabxeyhjnrflmfnqccpevipxsxobv\">\n<div class=\"brz-container brz-css-ae4sZ\">\n<div id=\"\" class=\"brz-css-yDb0O brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-jVspl\" data-brz-custom-id=\"ouwbsgaczxleocwdgoxxnticuunxembtiqkj\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-lh-lg-1_4 brz-lh-sm-im-1_3 brz-lh-xs-im-1_3 brz-fs-lg-28 brz-fs-sm-im-27 brz-fs-xs-im-22 brz-ls-lg-m_1_5 brz-ls-sm-im-m_1 brz-ls-xs-im-m_0_5 brz-ff-bai_jamjuree brz-ft-google brz-fw-lg-700 brz-fw-sm-im-700 brz-fw-xs-im-700 brz-css-mNJW1\"><span class=\"brz-cp-color2\">CASE STUDY PUBLISHED AS A BOOK CHAPTER:<\/span><\/p>\n<p class=\"brz-lh-lg-1_4 brz-lh-sm-im-1_3 brz-lh-xs-im-1_3 brz-fs-lg-28 brz-fs-sm-im-27 brz-fs-xs-im-22 brz-ls-lg-m_1_5 brz-ls-sm-im-m_1 brz-ls-xs-im-m_0_5 brz-ff-bai_jamjuree brz-ft-google brz-fw-lg-700 brz-fw-sm-im-700 brz-fw-xs-im-700 brz-css-dMVzr\"><span class=\"brz-cp-color2\">Cap\u00edtulo 21: Vinculaci\u00f3n U-E para la promoci\u00f3n de la Cultura de Innovaci\u00f3n de Base Tecnol\u00f3gica: El caso ITESO &#8211; Testing<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div id=\"\" class=\"brz-css-yDb0O brz-wrapper\">\n<div class=\"brz-rich-text brz-rich-text__custom brz-css-jVspl\" data-brz-custom-id=\"dmtsyeuflkrocklhnlcrlqyxzdidpdjgvgvs\">\n<div data-brz-translate-text=\"1\">\n<p class=\"brz-fs-xs-im-20 brz-fs-sm-im-20 brz-fs-lg-21 brz-fw-xs-im-400 brz-fw-sm-im-400 brz-fw-lg-400 brz-ft-google brz-ff-bai_jamjuree brz-ls-xs-im-0 brz-ls-sm-im-0 brz-ls-lg-0 brz-lh-xs-im-1_6 brz-lh-sm-im-1_6 brz-lh-lg-1_9 brz-css-kVUMj\"><span class=\"brz-cp-color2\">En 2003 el ITESO constituy\u00f3 el Programa para la Gesti\u00f3n de la Innovaci\u00f3n y la Tecnolog\u00eda (Proginnt hoy CEGINT) para contribuir a la generaci\u00f3n de riqueza y empleo a trav\u00e9s de la promoci\u00f3n de una cultura de gesti\u00f3n de la innovaci\u00f3n y la tecnolog\u00eda en los empresarios de Jalisco y de la zona occidente del pa\u00eds, la formaci\u00f3n de especialistas en este campo de conocimiento y ser un espacio de aprendizaje pr\u00e1ctico de la innovaci\u00f3n para los alumnos y de desarrollo para los profesores. Se desarrollaron, entre otros, los siguientes proyectos y unidades: i) Metodolog\u00eda para la Gesti\u00f3n Tecnol\u00f3gica (MEGESTEC), usada en proyectos de consultor\u00eda, ii) \u00c1rea Terminal de Innovaci\u00f3n en la Maestr\u00eda en Administraci\u00f3n, iii) Parque Tecnol\u00f3gico ITESO que alberga: una Unidad de Inteligencia Competitiva, una Incubadora de empresas tecnol\u00f3gicas, una Aceleradora de empresas tecnol\u00f3gicas y una Unidad de Transferencia de Conocimiento. <\/span><\/p>\n<p class=\"brz-fs-xs-im-20 brz-fs-sm-im-20 brz-fs-lg-21 brz-fw-xs-im-400 brz-fw-sm-im-400 brz-fw-lg-400 brz-ft-google brz-ff-bai_jamjuree brz-ls-xs-im-0 brz-ls-sm-im-0 brz-ls-lg-0 brz-lh-xs-im-1_6 brz-lh-sm-im-1_6 brz-lh-lg-1_9 brz-css-hq1hd\"><span class=\"brz-cp-color2\"> <\/span><\/p>\n<p class=\"brz-fs-xs-im-20 brz-fs-sm-im-20 brz-fs-lg-21 brz-fw-xs-im-400 brz-fw-sm-im-400 brz-fw-lg-400 brz-ft-google brz-ff-bai_jamjuree brz-ls-xs-im-0 brz-ls-sm-im-0 brz-ls-lg-0 brz-lh-xs-im-1_6 brz-lh-sm-im-1_6 brz-lh-lg-1_9 brz-css-qQY3V\"><span class=\"brz-cp-color2\">El 14 de Enero del 2009, Testing House de M\u00e9xico (Testing) se cuestionaba: \u00bfNos declaramos en bancarrota? Su director curs\u00f3 dos maestr\u00edas en el ITESO y mud\u00f3 la empresa al Parque Tecnol\u00f3gico ITESO en 2011 donde realiz\u00f3 un proceso de aceleraci\u00f3n con miras en consolidarse para el a\u00f1o 2015 como l\u00edder en el arte de traducir las expectativas de sus clientes en soluciones tecnol\u00f3gicas confiables, innovadoras y de clase mundial, todo gestionado con un sentido plenamente humano. La vinculaci\u00f3n de Testing con el ITESO, ha sido fundamental para descubrir aspectos del Modelo de Gesti\u00f3n de Tecnolog\u00eda que han coadyuvado a la explicaci\u00f3n de los resultados de la compa\u00f1\u00eda. Con base en la vinculaci\u00f3n U-E entre estas instituciones Testing obtuvo, en 2010 por su modelo de gesti\u00f3n de tecnolog\u00eda y, en 2015, por innovaci\u00f3n de producto el Premio Nacional de Tecnolog\u00eda e Innovaci\u00f3n<\/span><\/p>\n<\/div>\n<\/div>\n<\/div>\n<div class=\"brz-wrapper-clone brz-css-ymnEJ\">\n<div class=\"brz-d-xs-flex brz-flex-xs-wrap brz-css-vYCmu\" data-brz-custom-id=\"\">\n<div class=\"brz-wrapper-clone__item\" id=\"rmtwfkydpvigomdiaewsghxdqoqpnmrghgtf\">\n<div class=\"brz-hover-animation__container\" data-brz-hover-animationid=\"riqvyaiiuyrlzdfcplivjalpcnbzzqlupgrh\" data-brz-hover-options=\"%7B%22duration%22:600,%22iterations%22:1%7D\" data-brz-hover-reversible=\"true\" data-brz-hover-target=\"%22firstChild%22\"><a class=\"brz-a brz-btn brz-css-xrFcb brz-css-xya6K brz-css-y28F7 brz-css-pQr4f\" href=\"http:\/\/faedpyme.upct.es\/sites\/default\/files\/basicpage\/casosvinculacion\/vol01cap00.pdf\" target=\"_blank\" rel=\"noopener\" data-brz-link-type=\"external\" data-brz-custom-id=\"rmtwfkydpvigomdiaewsghxdqoqpnmrghgtf\"><span data-brz-translate-text=\"1\" class=\"brz-span brz-text__editor\">VIEW MORE<\/span><\/a><\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/section>\n<\/div>\n<p>    <!-- version:1733351100 --><\/p>\n","protected":false},"excerpt":{"rendered":"<p>CASE STUDY PUBLISHED AS A BOOK CHAPTER: Cap\u00edtulo 21: Vinculaci\u00f3n U-E para la promoci\u00f3n de la Cultura de Innovaci\u00f3n de Base Tecnol\u00f3gica: El caso ITESO &#8211; Testing En 2003 el ITESO constituy\u00f3 el Programa para la Gesti\u00f3n de la Innovaci\u00f3n y la Tecnolog\u00eda (Proginnt hoy CEGINT) para contribuir a la generaci\u00f3n de riqueza y empleo &hellip; <\/p>\n<p class=\"link-more\"><a href=\"https:\/\/testingh.com\/?page_id=665\" class=\"more-link\">Continue reading<span class=\"screen-reader-text\"> &#8220;Company cases&#8221;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"brizy-blank-template.php","meta":{"footnotes":""},"class_list":["post-665","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/testingh.com\/index.php?rest_route=\/wp\/v2\/pages\/665","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/testingh.com\/index.php?rest_route=\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/testingh.com\/index.php?rest_route=\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/testingh.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/testingh.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=665"}],"version-history":[{"count":11,"href":"https:\/\/testingh.com\/index.php?rest_route=\/wp\/v2\/pages\/665\/revisions"}],"predecessor-version":[{"id":2148,"href":"https:\/\/testingh.com\/index.php?rest_route=\/wp\/v2\/pages\/665\/revisions\/2148"}],"wp:attachment":[{"href":"https:\/\/testingh.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=665"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}